Artificial intelligence, a faster mobile web, and ad technology that knows us better than Orwell’s “Big Brother” — there’s been a lot for digital marketers to get excited about this year.
Let’s review some of the biggest digital advertising trends that are shaping the present and the future.
1. Omni-channel marketing
Today, the increasing number of tools consumers have at their fingertips to make purchase decisions has shifted the way they buy. For example, before the internet, if you wanted to buy a product, you went to the store and bought it. Even if you visited a few different stores, for the most part, it was a one, two, or three-stop-shop.
Now we have the internet, smartphones, magazines, TV, and brick-and-mortar businesses. What used to be a one-stop-shop has grown into a journey in which customers interact with your business in lots of different ways.